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في عصر اليوم، تتزايد أهمية الاحتفاظ بالعملاء بشكل ملحوظ مقارنة بجذب عملاء جدد. ولذلك، تتوجه العديد من الشركات نحو استخدام برامج ولاء لتعزيز التفاعل مع العملاء وزيادة فرص تكرار الشراء. يمكن أن
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